What is...Tumblr?

How many times have you been in a meeting, or on a train or in a crowd or at a party, and someone starts talking about some social-web-internetty-media-thing-a-ma-bob like it's the second coming of you know who and you have no idea what they are talking about? It might as well have been a new laundry detergent in Croatia.

Me too. I don't pretend to know everything or even a lot of things or more than the next guy. What I do have going for me however is a want, no need, to know about things. New things and in particular, techie things.

So here's something new. I will endeavor to explain, in as few words as possible, stuff. Stuff like Facebook, Twitter, DropBox etc. If you have questions, feel free to ask.

These are not meant to be in-depth explorations of the subject at hand, just quick explanations as to what they are. I try to keep them short, easily digestible and relatively buzzword free.


Tumblr is another blogging application like Blogger but slightly different. In Blogger, or most other blogging platforms, you can write a post the size of War and Peace, Tumblr is aimed at shorter-length posts. There isn't a limit but the display and creating areas lend themselves to short form posts. Think of it as Twitter but where post length restrictions are suggested not inforced.

The Tumblr writing space has several preformatted post types including;
  • Text
  • Photo
  • Quote
  • Link
  • Chat
  • Audio
  • Video
Text is for...well...text. Photo for photo etc. Quote is formatted for inputting a quote with attribution. Link is a web link. Chat is for recreating a conversation you had with someone, not actually chatting and Audio is for audio and Video for video.

As I stated before, Tumblr can be used to write long form posts like Blogger and Wordpress but it is aimed at the smaller, micro type, of posts and as such it is a brilliant piece of kit to have in your bag of Web 2.0 tricks. Try it out yourself at www.tumblr.com.

For a great article on everything Tumblr, go to Smashing Magazine's excellent "A Complete Guide to Tumblr" written by Cameron Chapman.